Apenas uma garrafa de água…

Creative Agency: Happy mcgarrybowen
Design Director: Arnab Ray
Designer: Shivani Singh
Writer: Sriraksha Ragunathan
Account Manager: Siddharth Vaidyanathan
Project Type: Produced, Commercial Work
Client: Chai Point
Location: India
Packaging Contents: Packaged Drinking Water
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Objective
Chai Point constantly endeavours to be an eco-friendly brand. From cardboard flasks for hot teas to glass bottles for iced teas, they try their best to keep plastic usage to minimum. As they expanded their beverage range, water entered their portfolio. However, the most practical method to package water is in plastic bottles. Given the constraint of the material, Happy was tasked with finding an environmentally forward idea for the plastic water bottle.

– See more at: http://www.packagingoftheworld.com/2017/04/the-afterlife-of-plastic-water-bottle.html#sthash.KvjJ4WdQ.dpuf

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