Novo logo Triumph Motorcycles…

… Como diria o Ministro Gilberto Gil: Totalmente desnecessário…”
Logo history.

[We developed a refreshed logo and new brand symbol. For the logo we made only a small change, redrawing it slightly to make it more usable on their modern bikes whilst staying true to its original unique design and heritage. Alongside this we developed a new and bolder brand symbol to use both on bikes and at events and shows — this incorporates the new logo into the original ‘makers mark’ triangle with a design that celebrates their British heritage. Supporting this we worked with McCann Birmingham who developed a new more biker focused communications style and activation platform and strapline ‘For the ride’. This activation platform is designed to highlight Triumph bikes capability to deliver the best ride (handling, drive, ridability), represent Triumph as a brand that enables the rider to have ‘the ride’ — the perfect ride in terms of their experience (the desert tour, the road trip, the best ride to work ever) and ultimately position Triumph more in the customers world.