{"id":2254,"date":"2012-09-10T14:56:02","date_gmt":"2012-09-10T14:56:02","guid":{"rendered":"http:\/\/aulas.pro.br\/paulo\/?p=2254"},"modified":"2012-09-10T14:56:02","modified_gmt":"2012-09-10T14:56:02","slug":"belo-trabalho-de-branding-etc","status":"publish","type":"post","link":"https:\/\/paulopedott.com\/paulo\/?p=2254","title":{"rendered":"Belo trabalho de branding &#038; etc&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/abcdesign.com.br\/por-area\/branding\/seis-meses-e-uma-nova-marca\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Abcdesign+%28abcDesign%29&amp;utm_content=Google+Reader\">abcDesign \u00bb Seis meses e uma nova marca<\/a>.<\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><br class=\"Apple-interchange-newline\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22423\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_3485063deca5eaaad6c537418da638ee\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_3485063deca5eaaad6c537418da638ee-508x373.jpg\" alt=\"\" width=\"508\" height=\"373\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\u201cDurante seis meses\u201d, assim come\u00e7a o discurso do designer gr\u00e1fico carioca Gustavo Bife Fernandes ao explicar o trabalho elaborado para posicionamento de marca e o sistema de identidade visual da\u00a0<em style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\">Cervejaria Rep\u00fablica<\/em>. Sim, voc\u00ea n\u00e3o deve conhecer essa marca, pois \u00e9 fict\u00edcia e nasceu ap\u00f3s os seis meses de elabora\u00e7\u00e3o com base no conhecimento adquirido, pelo mentor do projeto, sobre o atual cen\u00e1rio do mercado de cerveja nacional.<\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">Fernandes diz que foram \u201cdefinidos v\u00e1rios aspectos que tangem estes elementos da comunica\u00e7\u00e3o, passando pelo seu nome, tom de voz e toda a comunica\u00e7\u00e3o visual. Dentro desse est\u00e3o a assinatura da marca (s\u00edmbolos, logotipo, tipografia), cores institucionais, paletas de padronagens, r\u00f3tulos, embalagens, entre outros\u201d.<\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">Esse trabalho reflete um pouco da paix\u00e3o do designer por branding, design gr\u00e1fico e interativo, como explica em seu portf\u00f3lio online. Quem estiver afim de conhecer outros trabalhos dele, \u00e9 s\u00f3 acessar\u00a0<a style=\"margin: 0px; padding: 0px; vertical-align: baseline; background-color: transparent; color: #fa3766; text-decoration: none;\" href=\"http:\/\/bife.prosite.com\/\">bife.prosite.com<\/a><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22428\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_6bc33d7d1dc2e936e4194d6e2d72eec8\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_6bc33d7d1dc2e936e4194d6e2d72eec8-508x448.jpg\" alt=\"\" width=\"508\" height=\"448\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22426\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_7cb35b49aa4b75e775ac0f0a8376318c\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_7cb35b49aa4b75e775ac0f0a8376318c-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22438\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_94348f64dfc9aa604a097a2509765893\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_94348f64dfc9aa604a097a2509765893-508x321.jpg\" alt=\"\" width=\"508\" height=\"321\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22437\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_900dee4112fed91148dee421b12a4f0c\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_900dee4112fed91148dee421b12a4f0c-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22436\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_c6f332f813341c10eaeeb1f882058703\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_c6f332f813341c10eaeeb1f882058703-508x381.jpg\" alt=\"\" width=\"508\" height=\"381\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22435\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_816cdead59a62cf91ca5ce7aac6e025a\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_816cdead59a62cf91ca5ce7aac6e025a-508x443.jpg\" alt=\"\" width=\"508\" height=\"443\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22434\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_2d7507f43b220968832c428b65892478\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_2d7507f43b220968832c428b65892478-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22433\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_f43e1256f4d00d1208e2b6541ce07490\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_f43e1256f4d00d1208e2b6541ce07490-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22432\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_6ca46206044de660880cbd3b9023c32b\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_6ca46206044de660880cbd3b9023c32b-508x321.jpg\" alt=\"\" width=\"508\" height=\"321\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22431\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_3ed18dfadb51e643ac7e1dcad6f84c75\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_3ed18dfadb51e643ac7e1dcad6f84c75-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22430\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_014049b16458629901c6b9747c6b817b\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_014049b16458629901c6b9747c6b817b-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22429\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_1a918e2feb5ba9d1ba1f6799861aa934\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_1a918e2feb5ba9d1ba1f6799861aa934-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22427\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_5f7894696dcab4cefb19c19b49b99b50\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_5f7894696dcab4cefb19c19b49b99b50-508x725.jpg\" alt=\"\" width=\"508\" height=\"725\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22426\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_7cb35b49aa4b75e775ac0f0a8376318c\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_7cb35b49aa4b75e775ac0f0a8376318c-508x353.jpg\" alt=\"\" width=\"508\" height=\"353\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22424\" style=\"margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;\" title=\"hd_58cf02fe6f34f97094f108160a29c42e\" src=\"http:\/\/abcdesign.com.br\/wp-content\/uploads\/2012\/09\/hd_58cf02fe6f34f97094f108160a29c42e-508x327.jpg\" alt=\"\" width=\"508\" height=\"327\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: #ffffff; line-height: 22px; color: #000000; font-family: 'Droid Serif', Georgia, arial, serif;\">\n","protected":false},"excerpt":{"rendered":"<p>abcDesign \u00bb Seis meses e uma nova marca. \u201cDurante seis meses\u201d, assim come\u00e7a o discurso do designer gr\u00e1fico carioca Gustavo Bife Fernandes ao explicar o trabalho elaborado para posicionamento de marca e o sistema de identidade visual da\u00a0Cervejaria Rep\u00fablica. Sim, voc\u00ea n\u00e3o deve conhecer essa marca, pois \u00e9 fict\u00edcia e nasceu ap\u00f3s os seis meses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,15,16],"tags":[],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-logotipos","category-marcas"],"_links":{"self":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2254"}],"version-history":[{"count":1,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/2254\/revisions"}],"predecessor-version":[{"id":2255,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/2254\/revisions\/2255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}