{"id":2271,"date":"2012-09-13T18:40:42","date_gmt":"2012-09-13T18:40:42","guid":{"rendered":"http:\/\/aulas.pro.br\/paulo\/?p=2271"},"modified":"2012-09-13T18:40:42","modified_gmt":"2012-09-13T18:40:42","slug":"excellent","status":"publish","type":"post","link":"https:\/\/paulopedott.com\/paulo\/?p=2271","title":{"rendered":"Excellent!"},"content":{"rendered":"

Packaging of the World: Creative Package Design Archive and Gallery: Cervejaria Rep\u00fablica (Student Work)<\/a>.<\/p>\n

Cervejaria Rep\u00fablica (Student Work)<\/h3>\n
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Designed by\u00a0Gustavo Bife<\/a>,\u00a0Brazil<\/a>.<\/p>\n

During six months, I defined the Brand Positioning and developed the Visual Identity System for a fictitious beer brand, based on the current scenario of the Brazil’s beer market. It\u00b4s the dawning of the “Cervejaria Rep\u00fablica”.<\/p>\n

This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, packaging, among others.<\/p>\n

It\u00b4s inspired by three main elements that, combined, serves the brand\u00b4s guidelines:
\n– The Wheat, representing beer.
\n– The Republic, representing Brazil\u00b4s old republic period.
\n– Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.<\/p><\/blockquote>\n

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Packaging of the World: Creative Package Design Archive and Gallery: Cervejaria Rep\u00fablica (Student Work). Cervejaria Rep\u00fablica (Student Work) Designed by\u00a0Gustavo Bife,\u00a0Brazil. During six months, I defined the Brand Positioning and developed the Visual Identity System for a fictitious beer brand, based on the current scenario of the Brazil’s beer market. It\u00b4s the dawning of the […]<\/p>\n","protected":false},"author":1,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,62,15,16,66],"tags":[],"class_list":["post-2271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academica","category-design","category-logotipos","category-marcas","category-package"],"_links":{"self":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/2271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2271"}],"version-history":[{"count":3,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/2271\/revisions"}],"predecessor-version":[{"id":2274,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/2271\/revisions\/2274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/media\/3163"}],"wp:attachment":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}