{"id":4867,"date":"2013-12-16T16:29:59","date_gmt":"2013-12-16T18:29:59","guid":{"rendered":"http:\/\/paulopedott.com\/paulo\/?p=4867"},"modified":"2013-12-16T16:29:59","modified_gmt":"2013-12-16T18:29:59","slug":"o-menos-conhecido-logo-da-coca-cola","status":"publish","type":"post","link":"https:\/\/paulopedott.com\/paulo\/?p=4867","title":{"rendered":"O menos conhecido logo da Coca-Cola"},"content":{"rendered":"

Genuinely Historic Vintage Coca-Cola Logo from 1890<\/h4>\n
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\"Vintage-1890-coca-cola-logo-design\"Totally love little logo trivia bits like this. Not sure I\u2019ve actually seen, and took notice, of this particular design before, yet this version of the Coca-Cola logo was only designed, and used, for one whole year: 1890-1890.Notice the adorable extra swirls and other fancy adornments. Awwww just so cute.<\/p>\n

The previous\u00a0Coca-Cola logo designed before it<\/a>, even way back then, was more like the logo in we know and \u2018love\u2019 now. Interesting, that for just this one year, the logo would changed so significantly before quickly reverting back to the familiar script used now.\u00a0What was the reason? Who was responsible? Was it a planned and temporary novelty-style logo where they always planned to revert back to the first style? So many questions.<\/p>\n

With today\u2019s mentality (talking here about the importance of keeping ones brand image consistent, and not throwing it down the drain with hastily and ill\u00a0considered changes<\/a>), it might be too easy to look upon such radical, and short-lived, logo redesigns with shock and horror: how dare such a big company play so fast and loose with their company logo? I\u2019m only 41 so it\u2019s a little hard for me to imagine how people back then viewed such changes\u2014possibly made with such reckless abandonment\u2014and might be fair to assume they simply didn\u2019t have the benefit of experience that we have now some 2000 million years later.<\/p>\n

CreativeBloq:<\/a>\u00a0In 1890, a version of the logo was created and used only once, on the first calendar ever printed by the company. It features a style heavily reminiscent of musical notation and wholly out-of-kilter with the logo we know today. The creator of this design is unknown, but they certainly brought an unusual feel to the lettering.<\/p>\n

It wasn\u2019t until 1893 that the first iteration of the logo we recognise today was unveiled.\u00a0A slightly thinner rendering of the words Coca-Cola coincided with the company\u2019s early growth. Asa Candler had acquired the brand from Pemberton and the strategy was to outfit chemist shops with soda fountains. At this time syrup plants were built in Chicago, Dallas and Los Angeles.<\/p><\/blockquote>\n

\"Vintage-1890-coca-cola-red-logo-design\"<\/p>\n

\"Vintage-1890-coca-cola-black-logo-design\"<\/p>\n

Source:\u00a0http:\/\/imjustcreative.com\/genuinely-historic-vintage-coca-cola-logo-1890\/2013\/12\/16<\/a><\/p>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Genuinely Historic Vintage Coca-Cola Logo from 1890 Totally love little logo trivia bits like this. Not sure I\u2019ve actually seen, and took notice, of this particular design before, yet this version of the Coca-Cola logo was only designed, and used, for one whole year: 1890-1890.Notice the adorable extra swirls and other fancy adornments. Awwww just […]<\/p>\n","protected":false},"author":11,"featured_media":4868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,15,16],"tags":[],"class_list":["post-4867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-logotipos","category-marcas"],"_links":{"self":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/4867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4867"}],"version-history":[{"count":3,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/4867\/revisions"}],"predecessor-version":[{"id":4871,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/4867\/revisions\/4871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/media\/4868"}],"wp:attachment":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}