{"id":4990,"date":"2014-01-27T12:04:31","date_gmt":"2014-01-27T14:04:31","guid":{"rendered":"http:\/\/paulopedott.com\/paulo\/?p=4990"},"modified":"2014-01-27T12:04:31","modified_gmt":"2014-01-27T14:04:31","slug":"novo-logo-triumph-motorcycles","status":"publish","type":"post","link":"https:\/\/paulopedott.com\/paulo\/?p=4990","title":{"rendered":"Novo logo Triumph Motorcycles&#8230;"},"content":{"rendered":"<figure>&#8230; Como diria o Ministro Gilberto Gil: Totalmente desnecess\u00e1rio&#8230;&#8221;<\/figure>\n<figure><a href=\"https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4992\" alt=\"triumph_motorcycles_logo\" src=\"https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo-785x326.png\" width=\"785\" height=\"326\" srcset=\"https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo-785x326.png 785w, https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo-145x60.png 145w, https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo.png 1000w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/a><\/figure>\n<figure><figcaption>Logo history.<\/figcaption><\/figure>\n<blockquote><p>[We developed a refreshed logo and new brand symbol. For the logo we made only a small change, redrawing it slightly to make it more usable on their modern bikes whilst staying true to its original unique design and heritage. Alongside this we developed a new and bolder brand symbol to use both on bikes and at events and shows \u2014 this incorporates the new logo into the original &#8216;makers mark&#8217; triangle with a design that celebrates their British heritage. Supporting this we worked with McCann Birmingham who developed a new more biker focused communications style and activation platform and strapline &#8216;For the ride&#8217;. This activation platform is designed to highlight Triumph bikes capability to deliver the best ride (handling, drive, ridability), represent Triumph as a brand that enables the rider to have &#8216;the ride&#8217; \u2014 the perfect ride in terms of their experience (the desert tour, the road trip, the best ride to work ever) and ultimately position Triumph more in the customers world.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4991\" alt=\"triumph_motorcycles_logo_history\" src=\"https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo_history-785x494.jpg\" width=\"785\" height=\"494\" srcset=\"https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo_history-785x494.jpg 785w, https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo_history-145x91.jpg 145w, https:\/\/paulopedott.com\/paulo\/wp-content\/uploads\/2014\/01\/triumph_motorcycles_logo_history.jpg 1000w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; Como diria o Ministro Gilberto Gil: Totalmente desnecess\u00e1rio&#8230;&#8221; Logo history. [We developed a refreshed logo and new brand symbol. For the logo we made only a small change, redrawing it slightly to make it more usable on their modern bikes whilst staying true to its original unique design and heritage. Alongside this we developed [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,15],"tags":[],"class_list":["post-4990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-logotipos"],"_links":{"self":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/4990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4990"}],"version-history":[{"count":2,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/4990\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/4990\/revisions\/4994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/media\/4992"}],"wp:attachment":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}