{"id":6635,"date":"2017-03-09T17:33:57","date_gmt":"2017-03-09T20:33:57","guid":{"rendered":"http:\/\/paulopedott.com\/paulo\/?p=6635"},"modified":"2017-03-09T17:33:57","modified_gmt":"2017-03-09T20:33:57","slug":"how-to-make-a-good-flyer-modern-flyer-design-inspiration","status":"publish","type":"post","link":"https:\/\/paulopedott.com\/paulo\/?p=6635","title":{"rendered":"How to make a good flyer – modern flyer design inspiration"},"content":{"rendered":"
\n

Looking to grab your audience\u2019s attention at once? Regardless of whether you\u2019re announcing an event or promoting a cause, good flyer designs can help you achieve your goal.<\/p>\n

Of course, not even the best flyers are not readers\u2019 favorite memorabilia, and will most probably end up somewhere in the trash, but if your flyer ideas were good, you\u2019ll have accomplished your mission by that moment: readers will already know what you were trying to tell them!<\/p>\n

As a result, they may go for what you invited them to do, especially if you captured them with a cool and modern flyer.<\/p>\n

One rule remains the same: If you know how to design a flyer, or have been looking for flyer design inspiration in the right place, you\u2019ll certainly manage to excite people about your product, service, or event.<\/p>\n

Creative flyers include artwork that matters the most to their effectiveness, but so do printing and general design considerations (colors, fonts, images, and so on).<\/p>\n

How to make a good flyer? To simplify this process for you, we\u2019ve gathered some of the best flyer examples and critical design steps:<\/p>\n

Plan and arrange content in advance<\/h3>\n

\"Retro
\nImage source: Digital Space<\/a><\/p>\n

One of the key stages of event flyer design is to plan and organize information. In order to do that, you have to ask yourself which your goals are, and which the key message you want to convey is.<\/p>\n

Cool flyers need to share information in an attractive and limited manner, to say at least, as for instance the venue and performer of a concert, and the price of the tickets.<\/p>\n

\"Cool
\nImage source: Guillaume Kashima<\/a><\/p>\n

Obviously, the amount of information available on the slide will depend on the real estate you have available, but even with a large pamphlet, try to eliminate the content you\u2019re including.<\/p>\n

The same as in other design branches less is more and you shouldn\u2019t expect large and overwhelming chunks to make people understand your invitation or be excited about it.<\/p>\n

As practice shows, the most successful flyers are the ones where information is adopted in half of a second, which puts you in front of some serious sorting and decision making.<\/p>\n

The secret is a simple one: Include only the information you think is essential, and organize it in chunks that are easy to digest.<\/p>\n

Function matters more than form<\/h3>\n

\"PINK
\nImage source: Steve Goodin<\/a><\/p>\n

It is easy to get distracted by fun and entertaining ideas, but the truth is flyers can\u2019t and won\u2019t be a Michelangelo masterpiece. In reality, they are visually attractive informative means, and the worst possible way to create one is to leave information in the shadows of beautiful decorations.<\/p>\n

The niche doesn\u2019t matter \u2013 both night club flyers and computer sales ones are created with a purpose, which is why you should limit appearance to a catchy piece that will make users look at it and wish to attend the event.<\/p>\n

\"Baroque
\nImage source: Elena Savitskaya<\/a><\/p>\n

Technically speaking, you must prioritize function to form, and always move in the direction of uncompromised usability. You should \u2018push the right buttons\u2019 for people should see what you want them to see, and that\u2019s something successful retailers know very well.<\/p>\n

Adjust design for smaller surfaces<\/h3>\n

\"Adjust
\nImage source: Hilen Godoy<\/a><\/p>\n

<\/div>\n

As you can already imagine, the biggest challenge for your graphic designer will be to work on a limited print space, and still assemble all information you wish to display. In their original form, most flyers are made on a standard A5 or A6 format (148 x 210 mm or 105 x 148 mm), and require designers to be extremely creative to maximize their potential.<\/p>\n

Both in the case of formal brochures and informal invitations, a smart practice is to extract the most important text, and then arrange it in a single row\/column to have more space for creative grid experiments. For more official announcements, think of rigid, newspaper-style arrangement in same-size columns.<\/p>\n

Dullness is out of the question<\/h3>\n

\"Dullness
\nImage source: Kawaii Universe Studio<\/a><\/p>\n

As irrelevant as an event may be, you can\u2019t afford yourself the luxury to advertise in a dull and uninterested way. If you seek attention, be it for a neighbor reunion or a fancy exhibition, being dull is out of the question.<\/p>\n

The flyer must \u2018spread\u2019 some of the event\u2019s magic on viewers, so that they would immediately imagine themselves there, or wish to be a part of it. This is particularly important for events that generally don\u2019t attract too much attention, where a flyer can help invoke the party spirit and make people attend it.<\/p>\n

Here are some basic tips that can make your flyer design more exciting:<\/p>\n

You Must Work With Colors<\/em> \u2013 Your choice of complementary palettes should consist mostly of warm and bold shades, including sunny yellows and hot pinks, with a colder backdrop to catch the eye and conjure a memory of a hot summer day spent in the nature (BBQ events and festivals benefit amazingly from these ideas).<\/p>\n

If you intend to add a sporty and masculine edge, choose darker tones as the main players, or stick to the safe black-and-white concept.<\/p>\n

Balance Bold Elements In A Trio<\/em> \u2013 Team up the amazing photo you\u2019ve decided to use with a colored element (interesting patterns, action buttons, and so on), and an attention-grabbing header.\u00a0 Don\u2019t include any other bold element because you can overwhelm viewers, and turn your eye candy into an eyesore.<\/p>\n

Add Some Fun And Optimism<\/em> \u2013 Regardless of what you\u2019re announcing, make sure the flyer is not overly serious, because it is exactly childish and witty elements that attract the most attention.<\/p>\n

Your ultimate goal is for people to pick up the flyer and to read it, and you won\u2019t achieve that with a black paper with few lines of text. At the end of the day, people are looking for something that will make them feel good and optimistic.<\/p>\n

Think of what makes your flyer better than the rest<\/h3>\n

\"Think
\nImage source: Jonathan Moreira<\/a><\/p>\n

Your flyer design must have at least one distinctive advantage. In order to understand how this works, think of an everyday example \u2013 you\u2019ve headed to work, but stopped by a close bar to pick up a coffee.<\/p>\n

You\u2019re just about to pay for the purchase when something grabs your attention: all of a sudden, you see an announcement of a 2-days sale in your favorite mall pinned to the bar\u2019s bulletin table, and despite of the fact that you have no time to finish your coffee, you keep looking at the flyer and can\u2019t get moving.<\/p>\n

Most likely, it is an attractive visual element embedded on that flyer that made you think of it. Some designers work their way with catchy fonts; others use beautiful images and rely on striking color contrasts. In short, the final product is both charming and compelling.<\/p>\n

Before we\u2019ve moved any further, try to remember that a flyer is not a way to express your creativity, but a form of advertisement that must correspond to what common viewers describe as creativity. The main purpose for each flyer is to attract attention, as if it doesn\u2019t do this, it won\u2019t do anything else.<\/p>\n

For a memorable flyer design, ensure you\u2019ve got:<\/h3>\n

A focal point\/element that is not cluttered<\/strong><\/p>\n

\"BE
\nImage source: Joris Rigerl<\/a><\/p>\n

There is a focal point in every design, and that\u2019s the main part of the layout where viewers direct their attention.<\/p>\n

It can be the font, the image, the headline, or the background color \u2013 whatever it is, it will be the first thing a person will pay attention to. Because of this, you must keep all clutter off your focal point, so that viewers would immediately understand what you\u2019re trying to tell them.<\/p>\n

Images that explain<\/strong><\/p>\n

\"Images
\nImage source: Dave<\/a><\/p>\n

Images are quite common on all types of flyers, and that\u2019s because visual messages are easier to \u2018digest\u2019 than textual ones\u2019. You can either use a basic photo, or a multifaceted one on the background, but make sure it helps viewers understand the content.<\/p>\n

Fonts that are suitable<\/strong><\/p>\n

\"Fonts
\nImage source: Corinne Alexandra<\/a><\/p>\n

Many designers neglect the importance of typography in flyer creation, but the truth is that fonts matter just as much as images do. They sort of reveal the \u2018character\u2019 of your events, and support the theme and the purpose of your flyers.<\/p>\n

Direct calls to action<\/strong><\/p>\n

Once you\u2019ve handled choice of colors, imagery, and copywriting, it is time to complete your work making a direct request for viewers. In most cases, it comes down to the simplest marketing concept of trying-and-testing, which basically refers to you popping the question right below the informative part.<\/p>\n

If you expect viewers to do something related to the event, ask them to. Believe it or not, people respond positively to this type of requests, because they like feeling involved, and being an active part of what is going on.<\/p>\n

In most cases, you can achieve this with simple sentences such as \u2018Visit us today\u2019, or \u2018Like us on Facebook\u2019. Making friends, as usual, is not rocket science.<\/p>\n

Get inspired<\/h3>\n

Nowadays, when there are millions of media organizations and individuals competing for attention, turning eyeballs on your side has become a daunting challenge. You need to design a flyer that has never been seen before, but still comply with some basic rules without which people would surpass it.<\/p>\n

The truth is that you need to be extra creative to stand out of the crowd, because everything else than the best may end up in the recycle bin. If you run a business, or are organizing a fundraising for your community, this is the last thing you want.<\/p>\n

Here are some very interesting examples that can help you prepare your new project:<\/p>\n

Minilogue Flyer<\/h3>\n

\"Minilogue<\/a><\/p>\n

JOHN MOON\u2019S FLYER<\/h3>\n

\"JOHN<\/a><\/p>\n

Cloud 9 Heaven\u2019s Portal<\/h3>\n

\"Cloud<\/a><\/p>\n

SWP Beach Party 08 flyer<\/h3>\n

\"SWP<\/a><\/p>\n

Philippe\u2019s B-Day Flyer<\/h3>\n

\"Philippe's<\/a><\/p>\n

BLVD-Nights Flyer<\/h3>\n

\"BLVD-Nights<\/a><\/p>\n

Vibetown Flyer 2<\/h3>\n

\"Vibetown<\/a><\/p>\n

Randall Flagg Show Flyer 2-25<\/h3>\n

\"Randall<\/a><\/p>\n

House flyer<\/h3>\n

\"house<\/a><\/p>\n

Emigration Flyer<\/h3>\n

\"Emigration<\/a><\/p>\n

Fidel Club Flyer<\/h3>\n

\"Fidel<\/a><\/p>\n

Connection Flyer<\/h3>\n

\"Connection<\/a><\/p>\n

Another flyer<\/h3>\n

\"Another<\/a><\/p>\n

Rausch Flyer<\/h3>\n

\"Rausch<\/a><\/p>\n

Halloween flyer<\/h3>\n

\"Halloween<\/a><\/p>\n

Talk Is Cheap Flyer<\/h3>\n

\"Talk<\/p>\n

Dancenight Mit Dj Edge<\/h3>\n

\"Dancenight<\/p>\n

Flyer Electro Night<\/h3>\n

\"Flyer<\/a><\/p>\n

Stel + Kosmas Epsilon Flyer<\/h3>\n

\"Stel<\/a><\/p>\n

PartyOn Flyer<\/h3>\n

\"PartyOn<\/a><\/p>\n

Attitude flyer 2<\/h3>\n

\"Attitude<\/a><\/p>\n

Party Flyer -PSD-<\/h3>\n

\"Party<\/a><\/p>\n

Sexy Black Party Flyer<\/h3>\n

\"Sexy<\/p>\n

School PROM FLYER<\/h3>\n

\"School<\/a><\/p>\n

Funked Flyer<\/h3>\n

\"Funked<\/a><\/p>\n

Latin Mardi Gras flyer Party<\/h3>\n

\"Latin<\/a><\/p>\n

Touch my soul Flyer<\/h3>\n

\"Touch<\/a><\/p>\n

The Black Panther Party<\/h3>\n

\"The<\/a><\/p>\n

Chameleon \u2013 Octopus flyer<\/h3>\n

\"Chameleon<\/a><\/p>\n

Disco Club Tropical Flyer<\/h3>\n

\"Disco<\/a><\/p>\n

\"Disco<\/a><\/p>\n

Chameleon \u2013 Candy factory flyer<\/h3>\n

\"Chameleon<\/a><\/p>\n

Flyers selection 1<\/h3>\n

\"Flyers<\/a><\/p>\n

Beach Party Flyer<\/h3>\n

\"Beach<\/a><\/p>\n

Flyer aelaat studio<\/h3>\n

\"flyer<\/p>\n

Fight Global Warming Flyer<\/h3>\n

\"Fight<\/p>\n

<\/div>\n
Print<\/a><\/div>\n<\/div>\n
\n
\"\"<\/div>\n
\n

Bogdan Sandu<\/h3>\n

Bogdan is a designer and editor at DesignYourWay<\/a>. He’s reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

Fonte: How to make a good flyer – modern flyer design inspiration<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Looking to grab your audience\u2019s attention at once? Regardless of whether you\u2019re announcing an event or promoting a cause, good flyer designs can help you achieve your goal. Of course, not even the best flyers are not readers\u2019 favorite memorabilia, and will most probably end up somewhere in the trash, but if your flyer ideas […]<\/p>\n","protected":false},"author":11,"featured_media":6636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"_links":{"self":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/6635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6635"}],"version-history":[{"count":1,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/6635\/revisions"}],"predecessor-version":[{"id":6682,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/posts\/6635\/revisions\/6682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=\/wp\/v2\/media\/6636"}],"wp:attachment":[{"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulopedott.com\/paulo\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}